RedSpeed International

RedSpeed wanted to launch a new product at Intertraffic, the world’s leading exhibition for technology, road infrastructure and smart mobility. The client wanted a stand that was eye catching, different to their competitors, had an area for meetings and was able to display their products, one of which needed to be mounted onto a tree, which would be a massive draw.

The stand was in an awkward space below one of the exhibition hall’s overhangs but also sat on a corner, which could very easily be used as a cut through. We suggested a number of different lighting solutions to deal with the dark space, a planter on wheels, which could be used to alleviate the thoroughfare issues, and a particularly eye catching tree for the central feature.

We designed a bespoke exhibition space that combined bright welcoming lighting with backlit graphics and illuminated branding to maximise visibility across the hall. A striking blossom tree created a memorable focal point, adding warmth and encouraging visitor engagement.

The result was an open, inviting environment that made intelligent use of the space. Simple in its execution, yet highly effective in its impact.

Our team managed every aspect of the project, from the initial meeting to discuss the concept, through to design, working drawings, manufacture, logistics, project management, installation and dismantling, providing the client with a seamless experience throughout.